{"id":11110,"date":"2024-01-30T00:26:01","date_gmt":"2024-01-29T23:26:01","guid":{"rendered":"https:\/\/www.www.iconomie.org\/?p=11110"},"modified":"2024-01-30T00:26:05","modified_gmt":"2024-01-29T23:26:05","slug":"call-to-action-e-commerce","status":"publish","type":"post","link":"https:\/\/www.iconomie.org\/call-to-action-e-commerce\/","title":{"rendered":"Comment cr\u00e9er un call to action efficace en e-commerce : guide et exemples inspirants"},"content":{"rendered":"\n<p>Un call-to-action (CTA) est un \u00e9l\u00e9ment crucial de toute strat\u00e9gie de marketing, et particuli\u00e8rement de l&rsquo;e-commerce. Un CTA bien con\u00e7u et optimis\u00e9 peut faire la diff\u00e9rence entre un site web qui g\u00e9n\u00e8re des conversions et des ventes, et un site web sans aucun r\u00e9sultat.<\/p>\n\n\n\n<p>Dans cet article complet, d\u00e9couvrez tout ce qu\u2019il faut savoir pour cr\u00e9er des CTA percutants qui boostent vos conversions e-commerce !<\/p>\n\n\n<style>.kb-image11110_0d2169-71.kb-image-is-ratio-size, .kb-image11110_0d2169-71 .kb-image-is-ratio-size{max-width:-133px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image11110_0d2169-71.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image11110_0d2169-71 .kb-image-is-ratio-size{align-self:unset;}.kb-image11110_0d2169-71 figure{max-width:-133px;}.kb-image11110_0d2169-71 .image-is-svg, .kb-image11110_0d2169-71 .image-is-svg img{width:100%;}.kb-image11110_0d2169-71 .kb-image-has-overlay:after{opacity:0.3;}.kb-image11110_0d2169-71 img.kb-img, .kb-image11110_0d2169-71 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image11110_0d2169-71\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.www.iconomie.org\/wp-content\/uploads\/2024\/01\/creer-call-to-action-e-commerce.png\" alt=\"cr\u00e9er call-to-action e-commerce\" class=\"kb-img wp-image-11117\" title=\"\" srcset=\"https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/creer-call-to-action-e-commerce.png 1024w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/creer-call-to-action-e-commerce-300x205.png 300w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/creer-call-to-action-e-commerce-768x525.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(49,130,206,0.09);border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;}.kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(49,130,206,0.09);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-table-of-content-wrap{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id11110_dab3bc-9a .kb-table-of-content-wrap{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style>\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#ffffe8\">\n<p><strong><em>A lire \u00e9galement : <\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.www.iconomie.org\/design-site-ecommerce\/\"><strong><em>Design de sites e-commerce : comment cr\u00e9er une boutique en ligne \u00e0 la fois belle et performante ?<\/em><\/strong><\/a><\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11110_a88a73-86, .wp-block-kadence-advancedheading.kt-adv-heading11110_a88a73-86[data-kb-block=\"kb-adv-heading11110_a88a73-86\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11110_a88a73-86 mark, .wp-block-kadence-advancedheading.kt-adv-heading11110_a88a73-86[data-kb-block=\"kb-adv-heading11110_a88a73-86\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading11110_a88a73-86 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading11110_a88a73-86\">Qu\u2019est-ce qu\u2019un Call-to-Action (CTA) et pourquoi est-il important pour le e-commerce ?<\/h2>\n\n\n\n<p>Un <strong>call-to-action (CTA)<\/strong> est un bouton, lien, image ou portion de texte qui <strong>incite les visiteurs d\u2019un site web \u00e0 effectuer une action sp\u00e9cifique<\/strong>.<\/p>\n\n\n\n<p>Le but est de <strong>convertir un internaute en prospect ou client<\/strong> en l\u2019encourageant \u00e0 r\u00e9aliser une action pr\u00e9cise :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4b59-97:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4b59-97 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4b59-97 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4b59-97 .kb-svg-icon-wrap{color:#85ecb5;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4b59-97 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_4a4b59-97 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_4a4b59-97 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_76e5b9-58\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Acheter un produit<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_9a7720-c5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">S\u2019inscrire \u00e0 une newsletter<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_3e275c-d5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">T\u00e9l\u00e9charger un livre blanc<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_94b515-b8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Regarder une vid\u00e9o<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_3b5bfd-ae\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Etc.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Par exemple, sur une fiche produit e-commerce, les CTA classiques sont :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e11398-c6:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e11398-c6 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e11398-c6 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e11398-c6 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e11398-c6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_e11398-c6 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_e11398-c6 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_6bd48b-f7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Ajouter au panier<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_9adc4b-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Acheter maintenant<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_0d2b08-db\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>D\u00e9couvrir plus de d\u00e9tails<\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#f6f6e9\">\n<p>\ud83d\udca1 Le call-to-action est un \u00e9l\u00e9ment incontournable de toute strat\u00e9gie marketing digital, et plus particuli\u00e8rement de l&rsquo;e-commerce.<\/p>\n<\/blockquote>\n\n\n\n<p>Un CTA efficace permet de :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_f4889a-a5:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_f4889a-a5 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_f4889a-a5 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_f4889a-a5 .kb-svg-icon-wrap{color:#85ecb5;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_f4889a-a5 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_f4889a-a5 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_f4889a-a5 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_7e6d84-21\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Augmenter le taux de conversion<\/strong>&nbsp;: % de visiteurs qui r\u00e9alisent l\u2019action souhait\u00e9e<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_15dd7a-92\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>G\u00e9n\u00e9rer plus de prospects et de ventes<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_3bd455-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Cr\u00e9er un sentiment d\u2019urgence<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_593ba4-7b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Guider l\u2019internaute dans son parcours d&rsquo;achat<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fffef2\">Bref, des CTA efficaces = plus de conversions = plus de revenus !<\/p>\n\n\n\n<p>Voici pourquoi ma\u00eetriser l\u2019art des calls-to-action est indispensable pour tout site e-commerce.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11110_4347c4-e6, .wp-block-kadence-advancedheading.kt-adv-heading11110_4347c4-e6[data-kb-block=\"kb-adv-heading11110_4347c4-e6\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11110_4347c4-e6 mark, .wp-block-kadence-advancedheading.kt-adv-heading11110_4347c4-e6[data-kb-block=\"kb-adv-heading11110_4347c4-e6\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading11110_4347c4-e6 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading11110_4347c4-e6\">Les diff\u00e9rents types de CTA pour le e-commerce<\/h2>\n\n\n\n<p>Il existe de <strong>nombreux types de CTA<\/strong>, chacun ayant un objectif sp\u00e9cifique. En voici quelques uns parmi les plus utilis\u00e9s en e-commerce :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Boutons CTA<\/h3>\n\n\n\n<p>Les boutons sont les CTA les plus classiques. Percutants et faciles \u00e0 rep\u00e9rer, ils permettent d\u2019<strong>inciter \u00e0 l\u2019action<\/strong> efficacement.<\/p>\n\n\n<style>.kb-image11110_807a45-1d .kb-image-has-overlay:after{opacity:0.3;}.kb-image11110_807a45-1d img.kb-img, .kb-image11110_807a45-1d .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image11110_807a45-1d\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"294\" height=\"202\" src=\"https:\/\/www.www.iconomie.org\/wp-content\/uploads\/2024\/01\/cta-boutton.png\" alt=\"cta boutton\" class=\"kb-img wp-image-11121\" title=\"\"><\/figure><\/div>\n\n\n\n<p>On les retrouve un peu partout sur les sites e-commerce :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_cc3669-6e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_cc3669-6e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_cc3669-6e ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_cc3669-6e .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_cc3669-6e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_cc3669-6e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_cc3669-6e kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_eb5a48-07\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Boutons&nbsp;<strong>Ajouter au panier \/ Acheter<\/strong>&nbsp;sur les fiches produits<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_9a9a86-d6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Bouton&nbsp;<strong>Inscription newsletter<\/strong>&nbsp;en footer<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_87fae7-79\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Etc.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Quelques best practices pour cr\u00e9er des boutons CTA efficaces :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8328fc-15:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8328fc-15 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8328fc-15 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8328fc-15 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8328fc-15 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_8328fc-15 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_8328fc-15 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_fe65f5-17\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Utiliser des verbes d\u2019action forts (acheter, t\u00e9l\u00e9charger, d\u00e9couvrir, etc.)<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_4f493e-0a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Opter pour des couleurs vives qui attirent l\u2019\u0153il (rouge, orange, etc.)<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_75b858-6a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Placer vos CTA bien en \u00e9vidence sur la page<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Liens textes CTA<\/h3>\n\n\n\n<p>Les liens textes sont plus discrets que les boutons, mais tout aussi efficaces quand ils sont bien utilis\u00e9s.<\/p>\n\n\n<style>.kb-image11110_0559fd-f0.kb-image-is-ratio-size, .kb-image11110_0559fd-f0 .kb-image-is-ratio-size{max-width:-335px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image11110_0559fd-f0.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image11110_0559fd-f0 .kb-image-is-ratio-size{align-self:unset;}.kb-image11110_0559fd-f0 figure{max-width:-335px;}.kb-image11110_0559fd-f0 .image-is-svg, .kb-image11110_0559fd-f0 .image-is-svg img{width:100%;}.kb-image11110_0559fd-f0 .kb-image-has-overlay:after{opacity:0.3;}.kb-image11110_0559fd-f0 img.kb-img, .kb-image11110_0559fd-f0 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image11110_0559fd-f0\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"666\" height=\"570\" src=\"https:\/\/www.www.iconomie.org\/wp-content\/uploads\/2024\/01\/Liens-textes-CTA.png\" alt=\"Liens textes CTA\" class=\"kb-img wp-image-11122\" title=\"\" srcset=\"https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/Liens-textes-CTA.png 666w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/Liens-textes-CTA-300x257.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/figure><\/div>\n\n\n\n<p>Quelques exemples :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8d64fe-3e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8d64fe-3e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8d64fe-3e ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8d64fe-3e .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8d64fe-3e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_8d64fe-3e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_8d64fe-3e kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_55fbcf-21\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u201cEn savoir plus sur notre livraison gratuite\u201d<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_381712-2e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u201cD\u00e9couvrez nos nouvelles collections Printemps-\u00c9t\u00e9 !\u201d<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_1e9273-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u201cT\u00e9l\u00e9chargez notre guide d\u2019achat des chaussures de running\u201d<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>L\u2019avantage du lien textuel par rapport au bouton est qu\u2019il permet d\u2019<strong>apporter plus de contexte<\/strong> sur l&rsquo;offre ou l&rsquo;action propos\u00e9e.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#fefef2\">\n<p>\ud83d\udca1 Veillez \u00e0 ce que vos liens textes CTA ressortent visuellement en utilisant une couleur ou une police distincte.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Images CTA<\/h3>\n\n\n\n<p>Une image peut \u00e9galement servir de call-to-action efficace si elle est bien utilis\u00e9e. L\u2019image permet de renforcer l\u2019aspect \u00e9motionnel et de capter l\u2019attention plus facilement.<\/p>\n\n\n\n<p>Par exemple :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_db637f-33:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_db637f-33 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_db637f-33 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_db637f-33 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_db637f-33 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_db637f-33 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_db637f-33 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_3af55e-42\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Une photo attractive d\u2019un produit avec un texte incitatif<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_e0bf2b-25\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Une image \u00e9vocatrice pour une newsletter th\u00e9matique<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_8497c1-a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Un visuel de collection mode<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>L\u2019image CTA doit \u00eatre de haute qualit\u00e9 et contenir un message clair et percutant pour inciter \u00e0 cliquer dessus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Call-to-Action Vid\u00e9o<\/h3>\n\n\n\n<p>Int\u00e9grer un CTA dans une vid\u00e9o est une excellente fa\u00e7on de booster vos conversions. Voici comment faire :<\/p>\n\n\n\n<p><strong>Pendant la vid\u00e9o<\/strong> : Int\u00e9grez un watermark avec le CTA ou affichez un pop-up attractif \u00e0 certains moments cl\u00e9s<\/p>\n\n\n\n<p><strong>En fin de vid\u00e9o<\/strong> : Ins\u00e9rez un encart visuel avec un bouton incitatif typiquement \u201cEn savoir plus\u201d ou \u201cD\u00e9couvrir nos produits\u201d<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fffcf0\">\ud83d\udca1 N\u2019oubliez pas les r\u00e8gles de base d\u2019un CTA efficace : clart\u00e9 du message, design attractif, incitation forte \u00e0 cliquer.<\/p>\n\n\n\n<p>A vous de jouer pour trouver le CTA le plus adapt\u00e9 \u00e0 vos objectifs et \u00e0 votre cible !<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11110_3572aa-69, .wp-block-kadence-advancedheading.kt-adv-heading11110_3572aa-69[data-kb-block=\"kb-adv-heading11110_3572aa-69\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11110_3572aa-69 mark, .wp-block-kadence-advancedheading.kt-adv-heading11110_3572aa-69[data-kb-block=\"kb-adv-heading11110_3572aa-69\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading11110_3572aa-69 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading11110_3572aa-69\">Comment cr\u00e9er un Call To Action efficace pour votre site e-commerce<\/h2>\n\n\n\n<p>Un call-to-action n\u2019est efficace que s\u2019il respecte certaines best practices. Voici comment cr\u00e9er des CTA efficaces qui boostent vos conversions :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. D\u00e9finissez un objectif pr\u00e9cis<\/h3>\n\n\n\n<p>La premi\u00e8re \u00e9tape est de <strong>d\u00e9finir clairement l\u2019objectif<\/strong> de votre CTA. Que voulez-vous que l\u2019utilisateur fasse ?<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_d014b9-c5:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_d014b9-c5 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_d014b9-c5 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_d014b9-c5 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_d014b9-c5 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_d014b9-c5 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_d014b9-c5 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_d13739-53\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Acheter un produit<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_57ac5e-ba\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">S\u2019abonner \u00e0 votre newsletter<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_6b0a66-1f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">T\u00e9l\u00e9charger un ebook<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_7551a3-95\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Etc.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Cet objectif doit \u00eatre <strong>S.M.A.R.T<\/strong> :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_80c3d5-cd:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_80c3d5-cd ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_80c3d5-cd ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_80c3d5-cd .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_80c3d5-cd ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_80c3d5-cd ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_80c3d5-cd kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_34ad4c-1f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Sp\u00e9cifique<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_4fcab8-97\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Mesurable<\/strong>&nbsp;: Vous pourrez mesurer le taux de conversions<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_fb803e-0d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Atteignable<\/strong>&nbsp;: Ne fixez pas un objectif trop ambitieux<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_b10ff7-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>R\u00e9aliste<\/strong>&nbsp;: En lien avec votre activit\u00e9 e-commerce<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_1fe921-9d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Temporel<\/strong>&nbsp;: D\u00e9finissez des \u00e9ch\u00e9ances<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Par exemple :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\" style=\"background-color:#fdf9e4\">\u201cObtenir 300 abonn\u00e9s suppl\u00e9mentaires \u00e0 notre newsletter d\u2019ici fin mars avec notre CTA footer\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">2. Identifiez votre cible et ses motivations<\/h3>\n\n\n\n<p>Pour cr\u00e9er un CTA efficace, vous devez comprendre les motivations et frictions de votre audience.<\/p>\n\n\n\n<p>Quels sont leurs besoins et attentes ? Quelles objections pourraient-ils avoir ? R\u00e9pondez \u00e0 ces questions avant de concevoir votre CTA.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#fdf9e4\">\n<p>\ud83d\udca1 Mettez vous dans la peau de vos prospects pour cr\u00e9er un message qui saura les convaincre.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">3. Choisissez le bon format de CTA<\/h3>\n\n\n\n<p>Comme vu pr\u00e9c\u00e9demment, il existe de nombreux formats de calls-to-action :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8fa1ba-a4:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8fa1ba-a4 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8fa1ba-a4 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8fa1ba-a4 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_8fa1ba-a4 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_8fa1ba-a4 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_8fa1ba-a4 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_cd4c60-7a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Boutons<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_a2e279-d2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Liens textes<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_b88b5a-89\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Images\/Vid\u00e9os<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_d636a0-ce\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Pop-ups<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_e2245d-3d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Etc.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Choisissez le format le mieux adapt\u00e9 \u00e0 votre objectif, au contexte et au support.<\/p>\n\n\n\n<p>Testez diff\u00e9rents formats et analysez les r\u00e9sultats pour d\u00e9terminer les plus efficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Soignez le design de votre CTA<\/h3>\n\n\n\n<p>Le visuel de votre call-to-action est capital pour capter l\u2019attention et donner envie de cliquer.<\/p>\n\n\n\n<p><strong>Quelques conseils de design :<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_07e386-4c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_07e386-4c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_07e386-4c ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_07e386-4c .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_07e386-4c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_07e386-4c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_07e386-4c kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_abfaf2-b9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Couleurs vives<\/strong>&nbsp;qui attirent l\u2019\u0153il : rouge, orange, etc.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_a4e292-09\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Contrastes<\/strong>&nbsp;forts entre le fond et le texte<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_872498-9d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Police facile \u00e0 lire<\/strong>&nbsp;(sans empattement) comme Arial ou Verdana<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_0fa316-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Ic\u00f4nes<\/strong>&nbsp;pour renforcer le message<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_583c3a-be\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Message court<\/strong>&nbsp;: pas plus de quelques mots<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Testez plusieurs visuels pour d\u00e9terminer le plus efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Placez vos CTA strat\u00e9giquement<\/h3>\n\n\n\n<p>O\u00f9 placer vos calls-to-action pour un maximum d\u2019impact ?<\/p>\n\n\n\n<p><strong>Quelques best practices :<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4d49-49:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4d49-49 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4d49-49 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4d49-49 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_4a4d49-49 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_4a4d49-49 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_4a4d49-49 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_aa07c5-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Bien visible<\/strong>&nbsp;: \u00e9vitez le bas ou les bords de page peu vus<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_7143d2-71\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Sur le chemin naturel<\/strong>&nbsp;du parcours client<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_aa7760-8f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Zone F<\/strong>&nbsp;ou&nbsp;<strong>Golden Triangle<\/strong>&nbsp;pour la lecture web<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_5b2666-cc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Emplacements strat\u00e9giques<\/strong>&nbsp;: en haut des pages produits, avant le footer, etc.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_2286e3-31\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Plusieurs CTA<\/strong>&nbsp;par page<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. R\u00e9digez un message percutant<\/h3>\n\n\n\n<p>La r\u00e9daction du texte de votre CTA est primordiale. Voici quelques conseils :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b23360-59:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b23360-59 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b23360-59 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b23360-59 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b23360-59 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_b23360-59 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_b23360-59 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_19c937-84\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Court<\/strong>&nbsp;: pas plus d\u20191 ou 2 lignes<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_81091d-f9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Clair<\/strong>&nbsp;: pas de jargon, message simple<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_780377-df\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Incitation forte<\/strong>&nbsp;avec un verbe d\u2019action : D\u00e9couvrez, Essayez, T\u00e9l\u00e9chargez, etc.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_ac8963-6c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>B\u00e9n\u00e9fice client<\/strong>&nbsp;: montrez ce que l\u2019utilisateur va obtenir<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_a7b778-73\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Urgence<\/strong>&nbsp;(si pertinent) : derni\u00e8res places, offre limit\u00e9e..<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\" style=\"background-color:#fdf9e4\">\ud83d\udca1 Testez plusieurs formulations pour maximiser vos taux de clic !<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11110_f671b1-7f, .wp-block-kadence-advancedheading.kt-adv-heading11110_f671b1-7f[data-kb-block=\"kb-adv-heading11110_f671b1-7f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11110_f671b1-7f mark, .wp-block-kadence-advancedheading.kt-adv-heading11110_f671b1-7f[data-kb-block=\"kb-adv-heading11110_f671b1-7f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading11110_f671b1-7f wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading11110_f671b1-7f\">Conseils pour utiliser les CTA dans votre marketing digital<\/h2>\n\n\n\n<p>Les calls-to-action ne sont pas limit\u00e9s \u00e0 votre site e-commerce. On peut (et on doit !) \u00e9galement les utiliser sur toutes vos plateformes digitales !<\/p>\n\n\n\n<p><strong>Quelques exemples :<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTA sur les r\u00e9seaux sociaux<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_66de5e-a0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_66de5e-a0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_66de5e-a0 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_66de5e-a0 .kb-svg-icon-wrap{color:#85ecb5;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_66de5e-a0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_66de5e-a0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_66de5e-a0 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_eabb40-13\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Liens<\/strong>&nbsp;vers des landing pages promotionnelles<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_d93c73-6f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Images<\/strong>&nbsp;de produits avec overlays texte<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_13a18d-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Vid\u00e9os<\/strong>&nbsp;avec watermarks ou pop-up CTA<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CTA en emailing<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_58db8f-70:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_58db8f-70 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_58db8f-70 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_58db8f-70 .kb-svg-icon-wrap{color:#85ecb5;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_58db8f-70 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_58db8f-70 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_58db8f-70 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_0fdb5e-96\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Boutons vers votre site ou des landing pages<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_949bdb-c6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Liens hypertextes incitatifs<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_2b998d-ba\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Banni\u00e8res publicitaires scrollables<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CTA publicit\u00e9s en ligne (display, Google Ads..)<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7bc057-58:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7bc057-58 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7bc057-58 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7bc057-58 .kb-svg-icon-wrap{color:#85ecb5;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7bc057-58 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_7bc057-58 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_7bc057-58 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_c4e09c-24\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Annonces textes avec lien hypertexte fort<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_06ff7f-6e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Banni\u00e8res attractives<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_3f1405-71\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">En r\u00e9targeting : offres promos all\u00e9chantes<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#fdf9e4\">\n<p>\ud83d\udca1 Pensez aux call-to-action \u00e0 chaque \u00e9tape de votre tunnel de conversion, sur chaque canal !<\/p>\n<\/blockquote>\n\n\n\n<p>Un workflow type :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_12d332-84:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_12d332-84 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_12d332-84 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_12d332-84 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_12d332-84 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_12d332-84 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_12d332-84 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_f4f7ac-12\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">CTA r\u00e9seaux sociaux &gt; Landing page inscription newsletter<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_141c21-49\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">CTA newsletter &gt; Landing page promotionnelle &gt; Produit star en vitrine<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_6aa4b5-99\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">CTA page produit star &gt; Ajout au panier &gt; Tunnel d&rsquo;achat<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Toutes ces techniques combin\u00e9es permettent de maximiser vos taux de conversion.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11110_074905-a3, .wp-block-kadence-advancedheading.kt-adv-heading11110_074905-a3[data-kb-block=\"kb-adv-heading11110_074905-a3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11110_074905-a3 mark, .wp-block-kadence-advancedheading.kt-adv-heading11110_074905-a3[data-kb-block=\"kb-adv-heading11110_074905-a3\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading11110_074905-a3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading11110_074905-a3\">D\u00e9couvrir les Landing Pages et leur r\u00f4le dans les conversions<\/h2>\n\n\n\n<p>Nous avons beaucoup parl\u00e9 des calls-to-action. Mais saviez-vous que leur efficacit\u00e9 pouvait \u00eatre d\u00e9cupl\u00e9e gr\u00e2ce aux landing pages ? D\u00e9couvrez pourquoi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u2019est ce qu\u2019une Landing Page ?<\/h3>\n\n\n\n<p>Une <strong>landing page<\/strong>, ou page d&rsquo;atterrissage, est une <strong>page web optimis\u00e9e pour convertir un maximum de visiteurs<\/strong> en prospects ou clients.<\/p>\n\n\n\n<p>Contrairement aux pages classiques d\u2019un site web, elle ne comporte <strong>pas de menu ni de liens de navigation<\/strong>. Son seul objectif : pousser les visiteurs \u00e0 <strong>convertr<\/strong> via un ou plusieurs calls-to-action bien mis en \u00e9vidence.<\/p>\n\n\n\n<p>On peut distinguer deux grands types de Landing Pages :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c17af3-95:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c17af3-95 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c17af3-95 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c17af3-95 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c17af3-95 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_c17af3-95 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_c17af3-95 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_78e113-ce\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Promotionnelles<\/strong>&nbsp;: inscription newsletter, r\u00e9cup\u00e9ration d&rsquo;un contenu (livre blanc, ebook..), participation \u00e0 un jeu concours&#8230;<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_848561-5a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Transactionnelles<\/strong>&nbsp;: ajout au panier, achat d&rsquo;un produit, demande de devis&#8230;<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Inutile de pr\u00e9ciser que ce sont des <strong>outils indispensables pour toute strat\u00e9gie e-commerce<\/strong> !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi utiliser des Landing Pages ?<\/h3>\n\n\n\n<p>Les landing pages pr\u00e9sentent de <strong>nombreux avantages<\/strong> par rapport \u00e0 des pages classiques :<\/p>\n\n\n\n<p>\u2705 <strong>Exp\u00e9rience utilisateur simplifi\u00e9e<\/strong> : pas de distraction possible, le visiteur ne peut focaliser que sur l\u2019action d\u00e9sir\u00e9e.<\/p>\n\n\n\n<p>\u2705 <strong>Message cibl\u00e9<\/strong> : la page est con\u00e7ue sp\u00e9cifiquement pour un produit ou une offre. Le visiteur re\u00e7oit un contenu hautement pertinent.<\/p>\n\n\n\n<p>\u2705 <strong>Taux de conversion boost\u00e9<\/strong> : jusqu\u2019\u00e0 400% de conversions en plus comparativement \u00e0 une page classique !<\/p>\n\n\n\n<p>\u2705 <strong>Campagnes marketing optimis\u00e9es<\/strong> : les landing pages permettent de mesurer pr\u00e9cis\u00e9ment les conversions par canal.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#fdf9e4\">\n<p>\ud83d\udca1 Utilisez des landing pages d\u00e9di\u00e9es pour toutes vos campagnes digitales !<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Bonnes pratiques pour cr\u00e9er une Landing Page efficace<\/h3>\n\n\n\n<p>Voici quelques conseils de cr\u00e9ation pour maximiser l\u2019impact de vos landing pages :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_2ebb42-dc:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_2ebb42-dc ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_2ebb42-dc ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_2ebb42-dc .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_2ebb42-dc ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_2ebb42-dc ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_2ebb42-dc kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_61ba5c-99\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Objectif unique et clair<\/strong>&nbsp;: pas de message ambigu<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_b68710-53\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Design \u00e9pur\u00e9<\/strong>&nbsp;: peu de distractions, \u00e9l\u00e9ments importants mis en avant<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_70f4d2-5e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Copywriting incitatif<\/strong>&nbsp;: appel \u00e0 l\u2019action fort<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_fb78cf-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Formulaire court<\/strong>&nbsp;: minimum indispensable de champs<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_2f2d32-0e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>CTA visible<\/strong>&nbsp;: designers percutants qui attirent l&rsquo;\u0153il<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_f6bc93-05\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Contenu de valeur<\/strong>&nbsp;: offres promotionnelles, cadeaux, rabais..<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Une landing page efficace est une landing page <strong>simple, focalis\u00e9e sur un objectif pr\u00e9cis et optimis\u00e9e pour la conversion<\/strong>. Si votre page r\u00e9pond \u00e0 ces crit\u00e8res, les taux de conversion ne manqueront pas d\u2019exploser ! \ud83d\ude80<\/p>\n\n\n\n<p>A vous de jouer pour tester des landing pages d\u00e9di\u00e9es \u00e0 vos offres commerciales ou vos campagnes marketing.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11110_81158c-38, .wp-block-kadence-advancedheading.kt-adv-heading11110_81158c-38[data-kb-block=\"kb-adv-heading11110_81158c-38\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11110_81158c-38 mark, .wp-block-kadence-advancedheading.kt-adv-heading11110_81158c-38[data-kb-block=\"kb-adv-heading11110_81158c-38\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading11110_81158c-38 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading11110_81158c-38\">Exemples d&rsquo;appels \u00e0 l&rsquo;action efficaces pour diff\u00e9rents types d&rsquo;audience<\/h2>\n\n\n\n<p>Pour cr\u00e9er des CTA qui convertissent, vous devez imp\u00e9rativement prendre en compte votre cible et ses sp\u00e9cificit\u00e9s. Voici quelques exemples selon le type d&rsquo;audience :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTA pour une audience jeune \/ digitale<\/h3>\n\n\n\n<p>Pour toucher une audience jeune et connect\u00e9e, misez sur :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_ffa1ff-0d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_ffa1ff-0d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_ffa1ff-0d ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_ffa1ff-0d .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_ffa1ff-0d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_ffa1ff-0d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_ffa1ff-0d kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_031ed3-a1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des&nbsp;<strong>visuels percutants<\/strong>&nbsp;avec des couleurs vives<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_50a93b-e8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des r\u00e9f\u00e9rences \u00e0 la&nbsp;<strong>pop culture<\/strong>&nbsp;et aux tendances du moment<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_005f3e-a7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des&nbsp;<strong>boutons ou images CTA<\/strong>&nbsp;plut\u00f4t que du texte<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_dbec33-f8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des&nbsp;<strong>offres promotionnelles<\/strong>&nbsp;: codes promos, cadeaux..<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CTA pour une audience f\u00e9minine<\/h3>\n\n\n\n<p>Pour convertir les femmes, jouez sur :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_6bb45f-16:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_6bb45f-16 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_6bb45f-16 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_6bb45f-16 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_6bb45f-16 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_6bb45f-16 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_6bb45f-16 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_4fa9b2-7f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Le c\u00f4t\u00e9&nbsp;<strong>\u00e9motionnel<\/strong>&nbsp;et les sentiments<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_bc322e-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">L\u2019<strong>authenticit\u00e9<\/strong>&nbsp;et les t\u00e9moignages (storytelling)<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_b45ee1-a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des&nbsp;<strong>visuels soign\u00e9s<\/strong>&nbsp;et esth\u00e9tiques<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_10cc5d-fc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des\u00a0<strong>offres VIP<\/strong>, cadeaux et autres surprises<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-image11110_0ea6cf-d5.kb-image-is-ratio-size, .kb-image11110_0ea6cf-d5 .kb-image-is-ratio-size{max-width:-202px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image11110_0ea6cf-d5.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image11110_0ea6cf-d5 .kb-image-is-ratio-size{align-self:unset;}.kb-image11110_0ea6cf-d5 figure{max-width:-202px;}.kb-image11110_0ea6cf-d5 .image-is-svg, .kb-image11110_0ea6cf-d5 .image-is-svg img{width:100%;}.kb-image11110_0ea6cf-d5 .kb-image-has-overlay:after{opacity:0.3;}.kb-image11110_0ea6cf-d5 img.kb-img, .kb-image11110_0ea6cf-d5 .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image11110_0ea6cf-d5\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/www.www.iconomie.org\/wp-content\/uploads\/2024\/01\/exemple-call-to-action-1024x542.png\" alt=\"exemple call to action\" class=\"kb-img wp-image-11119\" title=\"\" srcset=\"https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/exemple-call-to-action-1024x542.png 1024w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/exemple-call-to-action-300x159.png 300w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/exemple-call-to-action-768x407.png 768w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/exemple-call-to-action-1536x813.png 1536w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/exemple-call-to-action.png 1815w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CTA pour une audience professionnelle (B2B)<\/h3>\n\n\n\n<p>Aupr\u00e8s d\u2019une cible professionnelle, misez sur :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b10245-92:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b10245-92 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b10245-92 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b10245-92 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b10245-92 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_b10245-92 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_b10245-92 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_909726-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des&nbsp;<strong>arguments produits pr\u00e9cis<\/strong>&nbsp;et des descriptifs d\u00e9taill\u00e9s<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_810f36-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">La&nbsp;<strong>cr\u00e9dibilit\u00e9<\/strong>&nbsp;de votre entreprise : certification, cas clients, etc.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_6d301b-18\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des&nbsp;<strong>offres de contenu premium<\/strong>&nbsp;en \u00e9change des coordonn\u00e9es<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_a46266-a2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Le\u00a0<strong>respect de la vie priv\u00e9e<\/strong>\u00a0et la s\u00e9curisation des donn\u00e9es<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-image11110_2db650-eb.kb-image-is-ratio-size, .kb-image11110_2db650-eb .kb-image-is-ratio-size{max-width:-195px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image11110_2db650-eb.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image11110_2db650-eb .kb-image-is-ratio-size{align-self:unset;}.kb-image11110_2db650-eb figure{max-width:-195px;}.kb-image11110_2db650-eb .image-is-svg, .kb-image11110_2db650-eb .image-is-svg img{width:100%;}.kb-image11110_2db650-eb .kb-image-has-overlay:after{opacity:0.3;}.kb-image11110_2db650-eb img.kb-img, .kb-image11110_2db650-eb .kb-img img{border-top-left-radius:28px;border-top-right-radius:28px;border-bottom-right-radius:28px;border-bottom-left-radius:28px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);filter:drop-shadow(0px 0px 14px rgba(0, 0, 0, 0.2));}<\/style>\n<div class=\"wp-block-kadence-image kb-image11110_2db650-eb\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/www.www.iconomie.org\/wp-content\/uploads\/2024\/01\/CTA-B2B-1024x533.png\" alt=\"CTA B2B\" class=\"kb-img wp-image-11123\" title=\"\" srcset=\"https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/CTA-B2B-1024x533.png 1024w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/CTA-B2B-300x156.png 300w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/CTA-B2B-768x400.png 768w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/CTA-B2B-1536x800.png 1536w, https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/CTA-B2B.png 1581w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CTA pour une audience senior<\/h3>\n\n\n\n<p>Pour une cible plus \u00e2g\u00e9e, privil\u00e9giez :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e933e8-ec:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e933e8-ec ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e933e8-ec ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e933e8-ec .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_e933e8-ec ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_e933e8-ec ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_e933e8-ec kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_cf28d6-e5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des textes simples et des&nbsp;<strong>messages clairs<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_9c6067-4c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des&nbsp;<strong>boutons<\/strong>&nbsp;CTA&nbsp;<strong>bien visibles<\/strong>&nbsp;et&nbsp;<strong>faciles<\/strong>&nbsp;\u00e0 utiliser<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_48777f-ba\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Un&nbsp;<strong>design \u00e9pur\u00e9<\/strong>&nbsp;sans trop de distractions<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_a768e1-48\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Des r\u00e9f\u00e9rences\u00a0<strong>connues<\/strong>\u00a0: t\u00e9moignages, institutions, etc.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>L\u2019art d\u2019un bon call-to-action est de comprendre les motivations de son audience et d\u2019y r\u00e9pondre via un message et une cr\u00e9ation adapt\u00e9e !<\/p>\n\n\n\n<p>A vous de tester diff\u00e9rents appels \u00e0 l\u2019action pour trouver ce qui convertit le mieux selon vos cibles prioritaires.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11110_55da01-fb, .wp-block-kadence-advancedheading.kt-adv-heading11110_55da01-fb[data-kb-block=\"kb-adv-heading11110_55da01-fb\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11110_55da01-fb mark, .wp-block-kadence-advancedheading.kt-adv-heading11110_55da01-fb[data-kb-block=\"kb-adv-heading11110_55da01-fb\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading11110_55da01-fb wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading11110_55da01-fb\">Cr\u00e9er des CTA qui g\u00e9n\u00e8rent des r\u00e9sultats : analyse et optimisation<\/h2>\n\n\n\n<p>Cr\u00e9er un call-to-action efficace est un travail constant d\u2019<strong>analyse et d\u2019optimisation<\/strong>. Voici comment proc\u00e9der \u00e9tape par \u00e9tape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. D\u00e9finissez vos KPI<\/h3>\n\n\n\n<p>Avant toute chose, d\u00e9finissez des KPI (indicateurs de performance) adapt\u00e9s pour mesurer l\u2019efficacit\u00e9 de vos CTA.<\/p>\n\n\n\n<p><strong>Quelques indicateurs cl\u00e9s :<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_45c637-04:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_45c637-04 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_45c637-04 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_45c637-04 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_45c637-04 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_45c637-04 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_45c637-04 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_9fbc77-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Taux de clic (CTR)<\/strong>&nbsp;: Nb de clics sur le CTA \/ Nb d&rsquo;affichages<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_0af321-87\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Taux de conversion (CR)<\/strong>&nbsp;: Nb de conversions \/ Nb de clics sur le CTA<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_f6e8a8-95\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Valeur<\/strong>&nbsp;d\u2019une conversion<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_052afa-a9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Retour sur investissement (ROI)<\/strong>&nbsp;des campagnes promouvant le CTA<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Ces KPI doivent \u00eatre suivis en continu afin d\u2019\u00e9valuer pr\u00e9cis\u00e9ment la performance de vos calls-to-action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Analysez vos donn\u00e9es<\/h3>\n\n\n\n<p>Une fois vos KPI d\u00e9termin\u00e9s, <strong>analysez m\u00e9ticuleusement les donn\u00e9es associ\u00e9es<\/strong> pour r\u00e9pondre \u00e0 des questions strat\u00e9giques :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c133ff-4f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c133ff-4f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c133ff-4f ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c133ff-4f .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_c133ff-4f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_c133ff-4f ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_c133ff-4f kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_bf5f70-59\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Quels sont mes&nbsp;<strong>meilleurs CTA<\/strong>&nbsp;en termes de conversion ?<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_3ba8aa-d4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Quels sont mes&nbsp;<strong>pires CTA<\/strong>&nbsp;?<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_6d41ee-bc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Quels&nbsp;<strong>placements<\/strong>&nbsp;et&nbsp;<strong>formats de CTA<\/strong>&nbsp;fonctionnent le mieux ?<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_b2c39a-f4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Quelles sont les&nbsp;<strong>pages d&rsquo;entr\u00e9e<\/strong>&nbsp;conduit aux meilleures conversions ?<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_1f84d3-87\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Quelles sont les&nbsp;<strong>campagnes les plus rentables<\/strong>&nbsp;en termes de co\u00fbt par conversion ?<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_c53c07-2e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Etc.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Suivez l\u2019\u00e9volution de ces donn\u00e9es mois apr\u00e8s mois pour d\u00e9tecter les tendances.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Identifiez les optimisations prioritaires<\/h3>\n\n\n\n<p>Une fois vos CTA analys\u00e9s sur le fond, <strong>identifiez des axes d\u2019am\u00e9lioration<\/strong> pour les optimiser :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7755ab-97:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7755ab-97 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7755ab-97 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7755ab-97 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_7755ab-97 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_7755ab-97 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_7755ab-97 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_581103-d2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Changer de&nbsp;<strong>format<\/strong>&nbsp;(bouton, vid\u00e9o, pop-in..)<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_e725ea-7b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Modifier le&nbsp;<strong>message<\/strong>&nbsp;ou l&rsquo;<strong>offre<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_bdbb63-04\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Repositionner le CTA sur la page<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_87f004-fc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Modifier les&nbsp;<strong>couleurs<\/strong>&nbsp;ou la&nbsp;<strong>typographie<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_cba14c-86\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Cibler de nouvelles&nbsp;<strong>pages d&rsquo;entr\u00e9e<\/strong><\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_1a19cc-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Promouvoir le CTA sur de nouveaux canaux<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_e9bfbc-8d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Etc.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Listez l\u2019ensemble des tests que vous pourriez mener pour am\u00e9liorer vos CTA sous-performant ou en d\u00e9velopper des nouveaux encore plus efficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Testez et impl\u00e9mentez<\/h3>\n\n\n\n<p>Une fois vos id\u00e9es de test r\u00e9pertori\u00e9es, <strong>lancez des exp\u00e9rimentations concr\u00e8tes<\/strong> via des tests A\/B ou multivari\u00e9s.<\/p>\n\n\n\n<p>Plusieurs outils permettent de faciliter les tests :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_3da8c3-0d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_3da8c3-0d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_3da8c3-0d ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_3da8c3-0d .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_3da8c3-0d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_3da8c3-0d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_3da8c3-0d kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_58de10-fa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Google Optimize<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_48d057-20\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Optimizely<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_298b64-d5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Qubit<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_b8fc7d-e7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Sitecore<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_3e5758-99\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Et bien d\u2019autres&#8230;<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Mesurez pr\u00e9cis\u00e9ment l\u2019impact de chaque variation par rapport \u00e0 votre CTA de r\u00e9f\u00e9rence.<\/p>\n\n\n\n<p><strong>Quelques \u00e9l\u00e9ments \u00e0 tester :<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b402a0-f3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b402a0-f3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b402a0-f3 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b402a0-f3 .kb-svg-icon-wrap{color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_b402a0-f3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_b402a0-f3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_b402a0-f3 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_142963-b6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Nouveaux messages<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_10dce3-07\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Autres positions<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_9d6575-62\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Nouvelles couleurs<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_12f4ec-b7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Versions longues \/ courtes<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_424819-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Ic\u00f4nes et illustrations<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_4d7087-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Formats : pop-in, banner, slider..<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Une fois les r\u00e9sultats analys\u00e9s, <strong>impl\u00e9mentez la variante gagnante<\/strong> pour profiter des gains sur toute votre audience.<\/p>\n\n\n\n<p>R\u00e9p\u00e9tez ce processus d\u2019optimisation en continu pour constamment booster vos taux de conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Automatisez le suivi de la performance<\/h3>\n\n\n\n<p>Afin de fluidifier le suivi des indicateurs cl\u00e9s et la d\u00e9tection de r\u00e9gression, <strong>mettez en place des alertes et notifications automatiques<\/strong>.<\/p>\n\n\n\n<p>Vous pouvez ainsi \u00eatre notifi\u00e9 par email ou SMS quand :<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_bf53ce-70:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_bf53ce-70 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-lg, 3rem);column-gap:13px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_bf53ce-70 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_bf53ce-70 .kb-svg-icon-wrap{color:#cecb03;}.wp-block-kadence-iconlist.kt-svg-icon-list-items11110_bf53ce-70 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:19px;}.kt-svg-icon-list-items11110_bf53ce-70 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items11110_bf53ce-70 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_31ca97-92\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Un KPI descend en dessous d\u2019un seuil critique<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_2130ad-56\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Un CTA voit ses conversions chuter de X%<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_fd57c4-d2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Un nouveau CTA est cr\u00e9\u00e9<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-11110_44903e-eb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_chevronsRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"13 17 18 12 13 7\"\/><polyline points=\"6 17 11 12 6 7\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">etc.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>De nombreux outils proposent ce type d\u2019alerting (Google Analytics, Databox, Chartio..) pour vous faire gagner un temps pr\u00e9cieux.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces tableaux de bord dynamiques, vous disposerez d\u2019une vue \u00e0 360\u00b0 sur la sant\u00e9 de vos CTA.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11110_712132-82, .wp-block-kadence-advancedheading.kt-adv-heading11110_712132-82[data-kb-block=\"kb-adv-heading11110_712132-82\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11110_712132-82 mark, .wp-block-kadence-advancedheading.kt-adv-heading11110_712132-82[data-kb-block=\"kb-adv-heading11110_712132-82\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading11110_712132-82 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading11110_712132-82\">Conclusion : les CTA, un \u00e9l\u00e9ment essentiel pour votre strat\u00e9gie e-commerce<\/h2>\n\n\n\n<p>Comme vous l\u2019avez d\u00e9couvert, les <strong>calls-to-action sont des outils indispensables pour toute strat\u00e9gie e-commerce performante<\/strong>.<\/p>\n\n\n\n<p>En appliquant les bonnes pratiques de cr\u00e9ation, d\u2019analyse et d\u2019optimisation vues dans cet article, vous maximiserez vos taux de conversion et boosterez vos revenus de mani\u00e8re significative !<\/p>\n\n\n\n<p>De plus, en combinant efficacement vos CTA \u00e0 des landing pages d\u00e9di\u00e9es, vous exploserez litt\u00e9ralement vos r\u00e9sultats.<\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, voici les \u00e9tapes cl\u00e9s pour tirer parti de la puissance des CTA :<\/p>\n\n\n\n<p>\u2705 Comprendre pr\u00e9cis\u00e9ment vos acheteurs et leurs motivations<br>\u2705 Cr\u00e9er des calls-to-action percutants qui r\u00e9pondent \u00e0 ces motivations \u2705 Tester et am\u00e9liorer sans rel\u00e2che vos CTA pour augmenter leur ROI \u2705 Promouvoir vos meilleurs CTA sur chaque canal \u2705 Analyser finement les r\u00e9sultats pour identifier de nouvelles pistes d\u2019optimisations<\/p>\n\n\n\n<p>Alors, \u00eates-vous pr\u00eat \u00e0 booster vos conversions gr\u00e2ce aux calls-to-action ? C\u2019est le moment de vous lancer ! \ud83d\ude80<\/p>\n\n\n\n<p>Sur ce, je vous dis \u00e0 bient\u00f4t sur le blog pour de nouveaux conseils e-business. Et n\u2019h\u00e9sitez pas \u00e0 partager cet article si vous l\u2019avez trouv\u00e9 utile !<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading11110_657688-4c, .wp-block-kadence-advancedheading.kt-adv-heading11110_657688-4c[data-kb-block=\"kb-adv-heading11110_657688-4c\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading11110_657688-4c mark, .wp-block-kadence-advancedheading.kt-adv-heading11110_657688-4c[data-kb-block=\"kb-adv-heading11110_657688-4c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading11110_657688-4c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading11110_657688-4c\">FAQ sur les call-to-action e-commerce<\/h2>\n\n\n<style>.kt-accordion-id11110_9a88c4-63 .kt-accordion-panel-inner{border-top:2px solid rgba(205,207,65,0.75);border-right:2px solid 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1024px){.kt-accordion-id11110_9a88c4-63 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:2px solid rgba(180,199,22,0.71);border-right:2px solid rgba(180,199,22,0.71);border-bottom:2px solid rgba(180,199,22,0.71);border-left:2px solid rgba(180,199,22,0.71);}}@media all and (max-width: 1024px){.kt-accordion-id11110_9a88c4-63 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id11110_9a88c4-63 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#3182ce;border-top-style:solid;border-right-color:#3182ce;border-right-style:solid;border-bottom-color:#3182ce;border-bottom-style:solid;border-left-color:#3182ce;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id11110_9a88c4-63 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:rgba(49,130,206,0.64);border-top-style:solid;border-right-color:rgba(49,130,206,0.64);border-right-style:solid;border-bottom-color:rgba(49,130,206,0.64);border-bottom-style:solid;border-left-color:rgba(49,130,206,0.64);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id11110_9a88c4-63 .kt-accordion-panel-inner{border-top:2px solid rgba(205,207,65,0.75);border-right:2px solid rgba(205,207,65,0.75);border-bottom:2px solid rgba(205,207,65,0.75);border-left:2px solid rgba(205,207,65,0.75);}.kt-accordion-id11110_9a88c4-63 .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:2px solid rgba(180,199,22,0.71);border-right:2px solid rgba(180,199,22,0.71);border-bottom:2px solid rgba(180,199,22,0.71);border-left:2px solid rgba(180,199,22,0.71);}.kt-accordion-id11110_9a88c4-63 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id11110_9a88c4-63 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus{border-top-color:#3182ce;border-top-style:solid;border-right-color:#3182ce;border-right-style:solid;border-bottom-color:#3182ce;border-bottom-style:solid;border-left-color:#3182ce;border-left-style:solid;}.kt-accordion-id11110_9a88c4-63 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:rgba(49,130,206,0.64);border-top-style:solid;border-right-color:rgba(49,130,206,0.64);border-right-style:solid;border-bottom-color:rgba(49,130,206,0.64);border-bottom-style:solid;border-left-color:rgba(49,130,206,0.64);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id11110_9a88c4-63 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane11110_e14aad-c5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Quels sont les \u00e9l\u00e9ments cl\u00e9s d&rsquo;un call to action efficace ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Un bon call to action (CTA) doit \u00eatre clair, concis et visible. Pour cr\u00e9er des appels \u00e0 l&rsquo;action efficaces, placez-les au-dessus de la ligne de flottaison afin que vos visiteurs les voient lorsqu&rsquo;ils naviguent sur votre site e-commerce. Choisissez un verbe d&rsquo;action fort et un message court qui incite \u00e0 effectuer une action pr\u00e9cise comme \u00ab\u00a0Achetez maintenant\u00a0\u00bb ou \u00ab\u00a0Ajoutez au panier\u00a0\u00bb.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane11110_111474-63\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>O\u00f9 placer mes call to action sur les pages de mon site e-commerce ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Les emplacements les plus efficaces pour placer vos CTA sont en haut des pages et des articles de blog, dans la partie visible de l&rsquo;\u00e9cran sans avoir besoin de scroll. Vous pouvez \u00e9galement int\u00e9grer des banni\u00e8res ou encarts avec des appels \u00e0 l&rsquo;action bien visibles pour convertir les visiteurs.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane11110_6fca1d-59\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Comment savoir si mes call to action fonctionnent bien ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Analysez vos taux de clic et de conversion pour chaque CTA afin d&rsquo;identifier les plus performants. Testez r\u00e9guli\u00e8rement de nouveaux emplacements, designs et messages pour optimiser vos calls to action. Les exemples de CTA les plus courants sont \u00ab\u00a0Ajouter au panier\u00a0\u00bb ou \u00ab\u00a0Acheter maintenant\u00a0\u00bb &#8211; mesurez leur efficacit\u00e9.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane11110_52e839-75\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Dois-je personnaliser mes call to action en fonction du profil de mes clients ?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Oui, vos calls to action seront plus efficaces si vous les adaptez \u00e0 votre audience cible et \u00e0 ses motivations. Par exemple, les appels \u00e0 l&rsquo;action vers des produits pour enfants doivent \u00eatre plus ludiques. Testez diff\u00e9rentes formulations et offres selon vos personae client pour identifier ce qui fonctionne le mieux.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un call-to-action (CTA) est un \u00e9l\u00e9ment crucial de toute strat\u00e9gie de marketing, et particuli\u00e8rement de l&rsquo;e-commerce. Un CTA&#8230;<\/p>\n","protected":false},"author":6,"featured_media":11117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_wp_stack_schedule":false,"footnotes":""},"categories":[141],"tags":[],"taxonomy_info":{"category":[{"value":141,"label":"E-commerce"}]},"featured_image_src_large":["https:\/\/www.iconomie.org\/wp-content\/uploads\/2024\/01\/creer-call-to-action-e-commerce.png",1024,700,false],"author_info":{"display_name":"Editorial Staff","author_link":"https:\/\/www.iconomie.org\/author\/iconomie\/"},"comment_info":0,"category_info":[{"term_id":141,"name":"E-commerce","slug":"e-commerce","term_group":0,"term_taxonomy_id":141,"taxonomy":"category","description":"Avez-vous d\u00e9j\u00e0 r\u00eav\u00e9 de cr\u00e9er votre propre boutique e-commerce ? 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